You will observe here that I spend a lot of time thinking about the Nigerian oil and gas industry, but I also do give attention to branding, leadership and developmental issues.
A Brief History of Branding
The idea of brand isn’t a new one. In fact, the concept has been around for hundreds, if not thousands, of years....
Bridging the Gap for Children
According to UNESCO, education is a fundamental human right enshrined in the Universal Declaration of Human Rights...
What Executives Value in Their CEOs
Nearly one half of a company’s corporate reputation (45%) is attributable to its CEO’s reputation, just as...
Rethinking Supply Chain Security
Climate change, conflict, poverty, and inequality have become increasingly serious threats to corporate...
BEFORE OIL THERE WAS AGRICULTURE
Till date, agriculture in developing countries is still associated with words like poverty, subsistence, illiteracy...
The World has Ended, Again
This Easter celebration is the most unique for millions of Christians around the world in their lifetime. Churches...
The Midas Touch of a Leprous Hand
According to the Ministry of Mines and Steel, gold is the most valuable resource in Nigeria apart from oil and gas....
The Power of Branding
Do we ever ask ourselves why we choose one product over another? Or why we anticipate the release of certain...
Strategic Digital Marketing
In a world that has seen the advent of modern technology amongst other revolutionary innovations, small businesses...